About Us

Top beauty brands are attuned to human psychology, social chatter, and emerging practices of self-care.
They are constantly adapting to align with the flow of new science and new opinion.
So are we.
We empower brands to develop game-changing products with our science-backed bioactives and consumer-friendly green ingredients.

Our Principles

At Actera we support the clean beauty industry with these core commitments.
  • Do no harm to people and the planet
  • Provide science-backed innovations for skin and hair
  • Maximize renewability and biodegradability
  • Ensure a clean supply chain with transparency and fair trade
  • Do not over-treat; our products complement our body’s existing ecosystem
We provide 360º support to product developers and brands with deep knowledge of formulation, regulatory, safety, green chemistry, and claims support.

We offer internationally recognized ingredient innovations together with substantial supply chain resources to serve all segments the personal care industry.

Our Team

Actera’s team includes leaders from the beauty industry who bring a sophisticated understanding of the consumer care value chain.

Our Founder

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Daniel Winn

Dan’s expertise is at the interface of chemistry, sustainability, and emerging trends in consumer health & wellness. For twenty years he has been involved in fine chemicals, natural products, and cosmetic ingredients in the US and globally.  Dan is an advocate of safe, natural, green chemistry, and has a passion for supporting new brands that are changing the face of the consumer marketplace.